AI Visibility Research & Guides
Original research into AI search — primary sources, not predictions. Where the data agrees, where it contradicts, what the industry says and what it leaves out.
Practical guides on AI visibility for craftspeople and small businesses. No jargon, no hype — just what works.
Whether you're a cabinetmaker wondering why competitors appear in ChatGPT and you don't, or a marketing professional tracking how answer engines are reshaping local search — every article is built on our M.A.R.C. methodology: primary sources verified, claims linked to specific data, and conclusions you can check for yourself.
· 9 min read
Industry ResearchThe Accuracy Gap: What AI Visibility Tools Don't Tell You
AI visibility tools track whether AI mentions your business. None check whether what AI says is true. We tested both on the same business. Here's the data.
Read article →
· 9 min read
Industry ResearchProfound vs Otterly vs GrowthX: AI Referral Traffic Tools Compared
27+ AI visibility tools. $337/month average. Most can’t detect when AI lies about you. We compared the tools practitioners actually search for.
Read article →
· 9 min read
Industry ResearchWhy Your SEO Audit Is Worthless If the Wrong Person Implements It
A professional SEO audit handed to an unqualified implementer can leave your site measurably worse than before. Here's what went wrong — and why it keeps happening.
Read article →
· 11 min read
Industry ResearchAI Referral Traffic: High Engagement, Low Conversion — Explained
14 datasets. Same traffic source. Wildly different conclusions. We mapped the measurement contradiction — and found the answer hiding in methodology differences.
Read article →
· 8 min read
Industry ResearchAI Agents Penalise Sponsored Content. Now What?
AI agents measurably discount sponsored products. Five models compete to replace $650B in digital ads. Here's what the evidence shows.
Read article →
· 14 min read
Industry ResearchOptimising for Search While Commerce Rebuilds
Two commerce protocols, trillion-dollar projections, and contradictory data. Here's what agentic commerce actually means beneath the hype.
Read article →
· 8 min read
Industry ResearchThere Is No 'AI Search' — Here's Why
AI search isn't one system — it's at least three, each with different rules. Cross-platform citation data shows why that changes everything.
Read article →
· 5 min read
60% Zero-Click: Is Your Workshop Ready?
60% of searches end without a click. Here's what zero-click search means for London's craftspeople — and what to do about it.
Read article →
· 8 min read
Why AI Leads Close Faster for Craftspeople
AI-sourced leads close in 18 days versus 29 for traditional search. Here's the evidence, why it happens, and what London's craftspeople can do about it.
Read article →
· 8 min read
Industry ResearchWhy We Published Our Content Methodology
M.A.R.C. is Findcraft's content governance framework: answer-first structure, mandatory sourcing, counter-arguments, and human review on every article.
Read article →
· 9 min read
How Does AI Decide Which Businesses to Recommend?
AI recommends businesses it can verify and trust. Here's how it decides, what signals matter, and what that means for craftspeople and small businesses.
Read article →
· 5 min read
What Is AEO? A Plain English Guide for Small Businesses
Answer Engine Optimisation explained in plain English. Learn what AEO is, why it matters for small businesses, and what you can do right now to get found by AI search.
Read article →
· 7 min read
Why AI Search Changes Everything for London's Craftspeople
AI is answering the questions that used to go to Google. Here's what that means for furniture makers, designers, and architects — and what you can do about it.
Read article →